Towards customer solutions

Cargotec's strategy, refined to its current state in 2010, functions as a roadmap for finding growth and achieving the company's vision to be the world’s leading provider of cargo handling solutions.

Our aim is to grow faster than the industry average. To reach this goal in the global market, Cargotec's strategy identifies four focus areas that are critical to our future success: customers, services, emerging markets and internal clarity.

• Customers: customers are our main focus. Listening to our customers, understanding their business and providing them with the optimum, value creating solution for every cargo handling situation is our key objective as a company.
• Services: we are currently building a global service organisation. Seeking growth from customers who are outsourcing their service operations and developing services in line with our customer’s value chain are among our key targets.
• Emerging markets: as a global company with a strong local presence, we do not approach emerging markets as an outsider – we are already there, continually working to identify opportunities and achieve new growth through local knowledge and partnerships.
• Internal clarity: efficiency in actions and clear communication are prerequisites of success for a global company. With unified processes implemented throughout our global organisation, we are well on our way towards fulfilling our targets for internal clarity.

The realisation of our strategy is closely linked to sustainable performance, which means achieving a balanced development between financial results and the well-being of people and the environment.

Cargotec’s financial targets reflect the industry's growth expectations, as well as actions already taken, or to be taken, by the company. The financial targets are:

• Annual sales growth exceeding 10 percent, including acquisitions
• Raising the operating profit margin to 10 percent
• Gearing below 50 percent (over the cycle)
• Dividend at 30–50 percent of earnings per share