Cargotec’s strategy drives towards customer solutions, with the vision to be the world’s leading provider of cargo handling solutions. Our long-term goal is to provide world-class customer solutions and build a strong portfolio: these will meet customer needs in areas such as industrial and on-road load handling; container handling in ports and terminals; and marine cargo and offshore load handling.
Cargotec’s solutions are used in all major cargo handling hubs. Our customers range from small freight handlers to ship owners and multinational operators of the world’s biggest ports. In order to better understand our customers’ varied needs, in 2011 we took major steps to create synergies through customer segmentation. The three customer segments selected were container terminals, merchant shipping and offshore. In these segments, Cargotec is already well positioned to develop future offerings and, ultimately, bring more value to customers. Evaluation of further segments continues.
By systematically building the container terminals segment, Cargotec has already demonstrated its capabilities, reaching major milestones in 2011, such as its partnership with DP World in the London Gateway container port project.
In addition, in order to accelerate the implementation of Cargotec’s strategy, the decision has been taken to adapt the company’s operations and implement a customer-oriented operating model. As of 1 January 2012, Cargotec’s Industrial & Terminal business area was divided into two new business areas: Terminals and Load Handling. The decision was taken to divide Cargotec's Supply organisation, which develops factory operations and the related sourcing activities, between these two business areas. These changes to the operating model are expected to increase transparency and improve our ability to respond faster to changes in the markets.